SEO VS. PPC: Organic Search or Paid Search?

SEO VS PPC - Cool Runnings Business Solutions

SEO VS. PPC: Organic Search or Paid Search?


For online business owners, driving visitors to their page is one of the most important parts of the marketing process. The success of your return on investment (ROI) will depend on the amount of traffic generated on site and the user activity per page visit. When it comes to planning strategies and actions to increase traffic on site, business owners often seek help from experts to execute an effective action that best fits for their marketing goal.

There are two marketing strategies that you can use to drive traffic towards a site. Ever heard of the terms SEO and PPC? These terms are always closely associated with digital marketing. Let us provide you with a short introduction about what these two strategies are and what they can do for your business.

SEO: Search Engine Optimisation

SEO is short for Search Engine Optimisation. With SEO, you can develop your business online and attract more visitors by making your web pages rank on the SERP (Search Engine Results Pages) organically. Search engines use an algorithm on ranking all of the pages published online. The search engine enables “web crawlers” which crawl over the internet to find the most reliable pages that can help users find what they need.

SEO has been a growing need for a lot of websites and it is never easy getting your page on top SERP because of a large number of competitors present online. It takes three to six months before your pages have a developing result and it is a challenge for every SEO specialist to make the website appear on top.

What makes SEO a great marketing strategy is that your generated traffics on SERP are for free and you only need to spend budget for a certain period of time while your hired SEO specialist works on it. SEO is best if you plan on building up an online presence and it can make businesses successful in the near future due to a rapid growth of internet users.

PPC: Pay-per-click

PPC is an internet marketing strategy that gives fair chance to businesses (small, medium and big businesses) for advertising products and services online. PPC will let you target prospect clients with a controlled bid for an ad placement on search engines. Every time your ad was clicked, you’ll pay for the amount of bid you’ve set.

This marketing strategy is best for businesses that aim to gain quick traffics. PPC daily traffic report is another good thing with this strategy because it gives you the precise data of your ad performance each day.

A large number of competitors is also a downfall for this strategy, but good thing there is PPC specialist that can help you plan your whole PPC campaign. Planning for a PPC isn’t easy at all, keyword research and campaign budgeting needs to be well-planned because if your budget for the day runs out, your ads will stop from showing and your goal to drive traffic that aims to engage will not be met.

Both SEO and PPC provide the edge for marketers to target and gain their prospects. We can never say that PPC is better than SEO or SEO over PPC. Actually, you can have both strategies for your business but it would cost your business a lot.

It would be better to get advice from SEO and PPC specialist on planning for your online marketing strategy. Contact us anytime and we would be glad to help

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