Digital Marketing Solutions – Finding the Right Social Media Platform for Your Business

 Digital Marketing Solutions - Cool Runnings Business Solutions

Digital Marketing Solutions – Finding the Right Social Media Platform for Your Business

Social media is now part of every individual’s lives. Today businesses have a platform where they can easily connect with their prospects. As of today, 88% of businesses use social media to market their product and services. If you want to market your business through social media platforms, this article is very useful to help you get started.

On finding the right social media platform:

Which among the social media platforms will your business best fit and which will help you to achieve your goal as a business?

  • Instagram
    • Instagram provides you the ability to showcase a physical product and tell a story in a visual appealing way. This best fit for Instagram are businesses that have physical products.
  • Snapchat
    • If you want to engage more with the millennials, Snapchat is a great platform to use. You can share daily bits and tips and become more engaging with your audience in ways that can also help you build up relationship with customers.
  • Facebook
    • The platform-of-the-moment is Facebook. The biggest networking site gives you the ability to target audience anywhere around the globe. Facebook also gives you the edge to do live streaming, advertising and e-Commerce integrations. It is best to use this platform because of its various community categories.
  • Twitter
    • This platform provides you real-time communication channels for people around the world. If your business provides customer service that aims to solve various problems, this platform can give you the edge. Here in Twitter be trendy, share updates and communicate to your business community to be effective.
  • Pinterest
    • Selling home products or fashion trends? Want to share them with picture perfect content? Pinterest is best for your business. The platform will give you control with what you want to share to your audience and it will provide you content that will boost your digital appearance to your prospects.
  • LinkedIn
    • Most B2B companies use LinkedIn to connect professionally with their prospects. LinkedIn is a business-oriented platform that enables individuals/organisations to build their professional identity.

Time will be the main asset in managing your social media and there’s nothing wrong if you would like to maximise and use to promote your business. If you need in-depth insight in finding the perfect social media platform for your business, feel free to contact us anytime.

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